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gracechen ☹ ui/ux&design gracechen ☺ ui/ux&design
LIZ LAVERTU
Rebranding, Visual Identity
Context
In the 2020 election, Liz Lavertu ran for State Assembly in District 71. If elected, she would be the first democrat as well as the first female candidate to hold the seat. While campaigning, she targeted democrats and undecided female voters – and she wanted a logo that would do the same.
My Role
As the sole design intern on the team, I was in charge of rebranding Liz's campaign as well as producing all related promotional material.
Past Iterations
Final Logo
Other Graphics
TOMMY HOUGH TOMMY HOUGH TOMMY HOUGH TOMMY HOUGH TOMMY HOUGH TOMMY HOUGH TOMMY HOUGH TOMMY HOUGH TOMMY HOUGH TOMMY HOUGH
I was also commissioned to create a logo and brand for Tommy Hough's 2022 campaign for city council. He wanted to shift from a corporate, business logo to a modern and bold brand.
Options
Final Draft
gracechen ☹ ui/ux&design gracechen ☺ ui/ux&design
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